Introduction:
Girls on the Run Central New Jersey (GOTRCNJ) is a nonprofit organization
dedicated to empowering young girls through a curriculum that creatively
integrates running. GOTRCNJ provides a supportive community for girls,
teaching them valuable life skills and promoting physical and emotional wellbeing. Despite their impactful mission, GOTRCNJ faced the challenge of limited
awareness and a need for increased participation from both volunteer coaches
and young girls. In collaboration with Prestige World Media, GOTRCNJ
embarked on a journey to revamp their digital marketing strategy and elevate
their online presence.
Challenges:
• Low Brand Awareness: GOTRCNJ was relatively unknown in the
community, resulting in a lack of participants and volunteers.
• Inadequate Online Presence: The organization had a minimal
online presence with outdated social media profiles and website.
• Limited Lead Generation: GOTRCNJ struggled to generate
leads, resulting in low enrollment rates for their programs.
Strategy:
Over the course of Three Months, Prestige World Media devised a
comprehensive digital marketing strategy to address these challenges. The
strategy encompassed:
• Social Media Overhaul: GOTRCNJ’s social media profiles were
revamped to reflect their mission and values. Regular posting schedules
and engaging content calendars were established.
• Paid Social Media Advertising (Meta): Targeted ads were created to
reach potential volunteers and parents of girls interested in participating
in the program.
• Lead Generation: Implementing our paid social ads on Meta, this
complied a list of over 100 volunteers and over 100 parents of girls
interested in participated in the program.
Results:
The collaboration between Prestige World Media and Girls on the Run Central
New Jersey yielded impressive results:
• Brand Awareness: GOTRCNJ’s brand awareness increased significantly,
with a 40% growth in social media followers and a 60% rise in website
traffic.
• Lead Generation: The digital marketing strategy generated over 200+
leads at less than $9 per lead.
• Event Participation: There was a substantial increase in girls enrolling in
GOTRCNJ programs, leading to a 25% increase in event participation.
Conclusion:
Prestige World Media’s collaboration with Girls on the Run Central New Jersey
was instrumental in boosting the organization’s digital presence and achieving
great results for just a short period of time. Through a comprehensive digital
marketing strategy, GOTRCNJ managed to increase brand awareness, generate
more leads, and significantly enhance their community engagement. The
partnership proved to be a testament to the power of digital marketing in
advancing the mission of a nonprofit organization and empowering young girls
to lead joyful, healthy lives.
